Sometimes, as writers, we find it hard to just sit down and write something out of the blue. When we do write something, it may come out "cold" with no real "feeling". In Sean's article he talks about finding emotion in your writing which ultimately makes you write more.
Sean D'Souza is the driving force behind "PsychoTactics", and an expert on using an understanding psychology to dramatically increase sales. Sean has developed a system called Psycho Tactics. PsychoTactics unlocks the working of the human brain and radically tweaks the way you think and act about your business. This results in clarity of thought and greater profits. Sean regularly writes for the NZ Herald, NZ Business and other local and international magazines. He has appeared on TV and Radio worldwide. He is the author of several books including the very highly rated book called "THE BRAIN AUDIT". His websites are http://www.psychotactics.com and
(And How To Get The Emotion Going)
There's a specific reason why I wake up in the morning and end up
writing three-four articles before I even hit the first sip of
coffee. It's because I'm all charged up.
The emotions are flowing.
I'm either happy.
Or frustrated beyond belief. And the reason why I get into these
crazy moods is because I've just read a blog post. Or someone's
just written to me an email that I strongly disagree with. Or
someone's just asked me a question.
I don't need caffeine to get going
I'm now all charged up, and ready to answer that email, refute that
blog post, or give a suitable, sorta-distinguished answer to the
question in the forum. The emotions are raging like a river in a
I don't even pause to stop for structure.
I just write. And write furiously.
And suddenly, I've fashioned out an answer, but aha, that answer is
no longer just an answer to a blog post, or forum post, or email.
It's a full-blown article.
But it's far superior to the article I was going to write.
It doesn't matter what article I was going to write, there's no way
on earth I can drum up enough emotion with a cold-start. I struggle
through the words. I long for structure. I edit, re-edit, post-edit,
pre-edit. In other words, I go nuts when sitting down to write an
article from scratch.
But when I respond to a blog post or email, I'm no longer trying to
I'm just trying to get a point across as I would in a conversation.
And it helps one heck of a lot that I know who I'm talking to in the
So if JoeShmoe says: Work Smarter, Not Harder, then something in my
brain explodeth. I suddenly think, this JoeShmoe has no freakin'
idea at all. That term of 'Work Smart' is a bloomin' myth, because
you actually work harder as you get higher up the ranks. Now that
Joe Shmoe (whoever he is) has got me going. I'm roller-coasting my
way into the answer without even knowing it.
When I've finished answering the post, I've done quite a few things:
1) I've dumped a truckload of emotion into the article (Can you feel
it, can you feel it?...)
2) I've written with a sense of flow. Not pausing. Mulling. Pausing.
3) My answer on the post, email, forum is long, detailed, and hence
stands out not only in length, but also in depth.
4) The post I've answered is so nice and detailed, that it's chunky
enough to use on my own
getting the idea, eh?)
But what about the structure of the article?=============================================
Structure matters. And it helps to learn how to write better. (Um,
you really should check out the 'Article Writing Homestudy Course).
But in many cases, emotion will save the day. All you really have to
do is take your response, tweak it a bit and while you haven't got
the world's best article, you've got one heck of an article.
Most writers need coffee to get going.
They need some additional stimulant.
Well, now you have your stimulant.
Go find some posts you can answer. And let that torrent of emotion
run wild. :)
(Um, this article was written in www.5000bc.com in answer to a forum
post--just in case you were wondering)!
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Head down to http://www.psychotactics.com today and judge
Is there emotion in your writing?